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Archives for September 2014

Mobile App or Mobile Website?

September 29, 2014 By Kerry Butters Leave a Comment

Smartphones and tablets are now well and truly set to overtake the classic desktop (and laptop) as the primary means by which we will connect to the internet. The stats, therefore, speak for themselves – no matter what your business, you need to be establishing a mobile presence for those users on the move. One […]

Filed Under: Development

How To Implement Everyday Growth Hacking Techniques

September 26, 2014 By Katrina Manning Leave a Comment

Growth hacking IMO goes a little bit further than normal marketing. Thanks to the mix of skills (tech/data/content/etc), [growth hackers are] able to see more opportunities. The idea of a growth hacker (or a growth team) is to work cross-divisionally, meaning marketing, PR, product, finance etc –” Jacek Blaut Since growth hacking was first coined […]

Filed Under: Marketing Tagged With: gamification, growth hacking, marketing, referrals

How to Stand Out in a Competitive App Market

September 22, 2014 By Kerry Butters Leave a Comment

You may have developed the most innovative and useful app to date, but if no one knows about it then no one will care. There are millions upon millions of apps now available for download from Apple’s App Store and Google Play, so how do you make your own creation stand out, and indeed how […]

Filed Under: Marketing Tagged With: app development, app stores, apps

Let’s Review Growth Hacking

September 18, 2014 By Katrina Manning Leave a Comment

If a company understands growth hacking, and utilises it, they immediately have a competitive advantage. As a result, it’s no surprise that growth hacking is revolutionising the world of new business growth. The term growth hacking was coined by Sean Ellis in 2010, who was responsible for helping a number of Internet companies achieve impressive […]

Filed Under: Marketing Tagged With: growth hacking, marketing, marketing engineering, social media marketing

Top 10 Enterprise Apps for Productivity

September 17, 2014 By Oliver Neely Leave a Comment

They can provide a significant lack of productivity, but at the same time smartphones, tablets and other devices give us access to a worldwide array of apps to improve our motivation and enhance our productivity at the same time. The trouble is, there’s just so many of them, that it can be a task in […]

Filed Under: Productivity

The Day to Day Problems of an App Developer

September 15, 2014 By Kerry Butters Leave a Comment

As glamorous as the world of app development may seem to some, it nevertheless receives its fair share of rainy days and crisis storms as the rest of us. From struggling with app store optimization (ASO) to being caught up in free offers with certain distributors, app developers aren’t always as ‘appy as can be. […]

Filed Under: Development Tagged With: amazon app store, app dev, aso

How To Adopt DevOps Practices Without Breaking Your Budget

September 12, 2014 By Katrina Manning Leave a Comment

One of the tech world’s most repeated and contemporary buzzwords is DevOps. It is a combination of Agile development strategies that focuses on inter-departmental collaboration. The goal is to increase the speed of innovation through more accurate automation. Also, it addresses the disconnect between operations and development. However, what if you don’t have the resources […]

Filed Under: Development, IT Operations Tagged With: Agile devopment, applications, DevOps

Top 8 Ways to Monetise Apps in 2014

September 10, 2014 By Oliver Neely Leave a Comment

Mobile marketing is growing at a staggering rate, with mobile making up 14.1% of all online advertising in the UK in 2013; it’s a figure that is continuing to grow as consumers use their mobiles more for shopping. £5.8billion is expected to come from UK mobile retail by 2016 Many SME’s know that they can […]

Filed Under: Marketing, Planning

App Store Optimisation: What’s the Key to Your ASO Keyword Strategy?

September 8, 2014 By Kerry Butters 1 Comment

In June this year, Apple announced at its Worldwide Developer’s Conference in San Francisco that the iOS App Store now contains over 1.2 million applications, and has seen more than 75 billion downloads to date. This puts them roughly on an even keel with Google’s Android apps, of which it’s estimated that there are about […]

Filed Under: Marketing

What Is DevOps?

September 5, 2014 By Katrina Manning Leave a Comment

The amount of time a company can count on holding on to market leadership to exploit its earlier innovations is shrinking, and this creates an imperative for even the most entrenched companies to invest in innovation. In fact, I believe a company’s only sustainable path to long-term economic growth is to build an “innovation factory” […]

Filed Under: Development, IT Operations, Productivity Tagged With: DevOps

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