Smartphones and tablets are now well and truly set to overtake the classic desktop (and laptop) as the primary means by which we will connect to the internet. The stats, therefore, speak for themselves – no matter what your business, you need to be establishing a mobile presence for those users on the move. One […]
Archives for September 2014
How To Implement Everyday Growth Hacking Techniques
Growth hacking IMO goes a little bit further than normal marketing. Thanks to the mix of skills (tech/data/content/etc), [growth hackers are] able to see more opportunities. The idea of a growth hacker (or a growth team) is to work cross-divisionally, meaning marketing, PR, product, finance etc –” Jacek Blaut Since growth hacking was first coined […]
How to Stand Out in a Competitive App Market
You may have developed the most innovative and useful app to date, but if no one knows about it then no one will care. There are millions upon millions of apps now available for download from Apple’s App Store and Google Play, so how do you make your own creation stand out, and indeed how […]
Let’s Review Growth Hacking
If a company understands growth hacking, and utilises it, they immediately have a competitive advantage. As a result, it’s no surprise that growth hacking is revolutionising the world of new business growth. The term growth hacking was coined by Sean Ellis in 2010, who was responsible for helping a number of Internet companies achieve impressive […]
Top 10 Enterprise Apps for Productivity
They can provide a significant lack of productivity, but at the same time smartphones, tablets and other devices give us access to a worldwide array of apps to improve our motivation and enhance our productivity at the same time. The trouble is, there’s just so many of them, that it can be a task in […]
The Day to Day Problems of an App Developer
As glamorous as the world of app development may seem to some, it nevertheless receives its fair share of rainy days and crisis storms as the rest of us. From struggling with app store optimization (ASO) to being caught up in free offers with certain distributors, app developers aren’t always as ‘appy as can be. […]
How To Adopt DevOps Practices Without Breaking Your Budget
One of the tech world’s most repeated and contemporary buzzwords is DevOps. It is a combination of Agile development strategies that focuses on inter-departmental collaboration. The goal is to increase the speed of innovation through more accurate automation. Also, it addresses the disconnect between operations and development. However, what if you don’t have the resources […]
Top 8 Ways to Monetise Apps in 2014
Mobile marketing is growing at a staggering rate, with mobile making up 14.1% of all online advertising in the UK in 2013; it’s a figure that is continuing to grow as consumers use their mobiles more for shopping. £5.8billion is expected to come from UK mobile retail by 2016 Many SME’s know that they can […]
App Store Optimisation: What’s the Key to Your ASO Keyword Strategy?
In June this year, Apple announced at its Worldwide Developer’s Conference in San Francisco that the iOS App Store now contains over 1.2 million applications, and has seen more than 75 billion downloads to date. This puts them roughly on an even keel with Google’s Android apps, of which it’s estimated that there are about […]
What Is DevOps?
The amount of time a company can count on holding on to market leadership to exploit its earlier innovations is shrinking, and this creates an imperative for even the most entrenched companies to invest in innovation. In fact, I believe a company’s only sustainable path to long-term economic growth is to build an “innovation factory” […]
