If you’re serious about your app, then the question should not be, ‘Should I build a dedicated website?’, it simply should be ‘When should I build it?’. And the answer is, as soon as possible. That means perhaps even before you’ve moved into the development stage. If you’ve absolutely 100% decided that your app idea is going ahead, then the sooner you can start creating a buzz around the idea, the better. Having a dedicated app website also lends a tremendous amount of credibility to the project. Without one, it’s just an idea in your head and on your computer. When you start to talk online about your app – be it on Twitter or Facebook, or even in emails with friends or potential investors – having a website gives you somewhere for you to refer them to, so they can see what all the fuss is about for themselves. When the app does eventually launch, you will need a dedicated web space for online support and customer queries anyway, so, build it early as a promotional tool, and kill a flock of birds with one stone.