We’re all in the app marketing game to achieve the same thing – as many downloads as possible (and some cash is always nice too). And, as we all know, the only way this is realisable is to ensure that we pay close attention to ASO. Generating feedback and reviews for your apps in app stores is one sure fire way of attaining great ASO. Having lots of great reviews signal download popularity to the app store, and of course a great quality to your potential customers.
How you go about generating those reviews is not always a straightforward process, however, and there are many things that you need to consider. So, below we’ve put together some of the best tips and tricks on how to generate feedback for your app that you’ll need to make sure that you’re preforming the best ASO as possible.
Asking your users to give your app a review in the app store via means of a pop-up is one great way to increase the chances of your app getting reviewed. They’ll already be using the app and all of its great features and functionality will be fresh in their minds. However, a lot of users will actually find these pop-ups to be annoying, and there isn’t really a lot you can do about that. But, what you can do is make sure that the timing is right for the pop-up to appear in the hope that you will annoy as few people as possible and that you successfully net a few reviews in the process.
Optimum times for sending out the pop-ups are usually when users have successfully completed a level, or at any other time your user is set to receive a positive association from the app. If they’re feeling good about the app, then that’s the time to ask them for a review. Of course you need to give the user the option, and you will inevitably, I’m afraid, always generate fewer reviews than you have users, but getting the timing just right ups the percentage considerably.
One thing to bear in mind, however – never incentivize a good review through the offering of unlocking special features. Both the Apple App Store and the Google Play Store take a very dim view of developers trying to manipulate app store rankings through incentivized methods, and, if you do go down this path, then you may very well find your app being removed from app stores.
Your Social Network and Email List
Sometimes, if you want something, all you need to do is ask. And this theory applies when it comes to generating app reviews, too. Your connections on LinkedIn are a good place to start, since that is a professional platform and you’ll be making a professional request, as is your email list that you will have been building since you went into business.
Don’t forget to ask your friends as well, and of course your Facebook fans. This might seem like a rather simplistic approach, but you will be surprised at how many reviews you will generate through these means. When you send out your messages, make sure that you write them in a friendly manner, and thank them for taking the time to give you feedback, and of course don’t forget to include a link to the app store.
Make sure your app is as bug-free as possible before taking it to launch, and that of course means hiring a squad of beta testers to give it a thorough going over. What you don’t want is a plethora of low star ratings from disgruntled fans who discover a flaw in your app that you hadn’t noticed. Even with lots of low-star ratings, this won’t actually translate into good ASO. A few 5 star ratings are better than lots of low star ones. Once your app is launched, don’t forget to remind all your beta testers to get on the app store and give it good review.
Android Specific Tips
Google like to keep all of its outlets linked, and that means that Google+ is connected to the Play Store. Friends and connections within your Google+ circles will see all the +1 ratings and any comments that are left for your app, as the Google Play Store is personalized to your social network.
Also, it is a great idea to email all of your members in your Google+ network, asking them to review and/or +1 your app. It is also a good idea to run a type of growth hack using a competition, asking users to +1 your Google Play page, with 5 lucky winners receiving a free download.
Generating great feedback for your apps is imperative to making sure your app gets found by potential new customers. Remember, it is only the good reviews that really count towards ASO, so make sure that your app is outstanding in what it does in the first place, and that it is firstly the quality of the reviews, not the quantity, that matters – thousands of poor reviews will get you nowhere, but 20 5-star ratings will see you climb to the top of app store search results.Looking for more tips on how to market your app effectively? Get the new Codenutz ebook The Essential App Marketing Kit today to discover a wealth of information designed to help you on the road to becoming the next appreneur!