With millions of apps on the app market, everyone wants their app to go viral. This essentially means that you don’t have to do as much marketing because people are naturally referring your app to others or sharing your app with others for one reason or another. Long gone are the days when the app market […]
How To Implement Everyday Growth Hacking Techniques
Growth hacking IMO goes a little bit further than normal marketing. Thanks to the mix of skills (tech/data/content/etc), [growth hackers are] able to see more opportunities. The idea of a growth hacker (or a growth team) is to work cross-divisionally, meaning marketing, PR, product, finance etc –” Jacek Blaut Since growth hacking was first coined […]
How to Stand Out in a Competitive App Market
You may have developed the most innovative and useful app to date, but if no one knows about it then no one will care. There are millions upon millions of apps now available for download from Apple’s App Store and Google Play, so how do you make your own creation stand out, and indeed how […]
Let’s Review Growth Hacking
If a company understands growth hacking, and utilises it, they immediately have a competitive advantage. As a result, it’s no surprise that growth hacking is revolutionising the world of new business growth. The term growth hacking was coined by Sean Ellis in 2010, who was responsible for helping a number of Internet companies achieve impressive […]
Top 8 Ways to Monetise Apps in 2014
Mobile marketing is growing at a staggering rate, with mobile making up 14.1% of all online advertising in the UK in 2013; it’s a figure that is continuing to grow as consumers use their mobiles more for shopping. £5.8billion is expected to come from UK mobile retail by 2016 Many SME’s know that they can […]
App Store Optimisation: What’s the Key to Your ASO Keyword Strategy?
In June this year, Apple announced at its Worldwide Developer’s Conference in San Francisco that the iOS App Store now contains over 1.2 million applications, and has seen more than 75 billion downloads to date. This puts them roughly on an even keel with Google’s Android apps, of which it’s estimated that there are about […]
How to Carry Out A/B Testing
How do you know if your website is optimised to its full potential to achieve those all-important conversions that can make or break your company? Do you have ultimate faith in your web designer, or do you think that there’s something – a button, a heading, a link, a form, an image, calls-to-action – that’s […]
What is an A/B Test?
There are many ways to test out an application and there are many options when it comes to audience and market research. There’s a specific option however that we’ll look at today known as A/B testing. A/B testing involves using two sample groups and providing each group with access to your app. However, one group […]
Weekly App News: Health, Android Malware and Secrets!
Image via There is no question it’s been a busy week in the app world, and why shouldn’t it be? You’ve got news on everything from health apps and monitoring apps to super-secret apps causing some controversy. It’s difficult to decide where to begin, but we take you through it to get you up-to-date. Are […]
Weekly App News: Talk To A Doctor and Share Your LinkedIn Profile
Image via What a week it has been for app news! You have a round up of your usual suspects, in addition to some new faces that might leave you in a tizzy. The good news is your thumbs and fingers can feel free to plunk away as this latest group only makes life […]
