The use of app analytics will be essential when it comes to measuring the success of your app. And that indeed is something that you will absolutely be interested in – otherwise, what was the point in building the thing in the first place, right? Right. You will undoubtedly have certain objectives and targets in mind before taking your app to launch, and keeping track of how close or far away from them you are is something that you will of course want to monitor closely.
The key metrics that you want to be keeping a focus on are downloads, ranks, revenue and reviews. Thankfully, there are many great tools out there that you can utilise to keep track of all of these things, though when it comes to choosing which one is right for you, the sheer wealth of choice can actually prove to be a bit of a hindrance. So, to help you decide, below is a list of a few of the best ones, their key features and of course the pros and cons of each. All of the tools listed below are either free or else affordable freemium solutions.
AppFigures is a freemium tool that works with both the Apple and Google stores, as well as the Amazon Appstore. The free version is pretty basic and provides you with some analytics for up to 5 apps. However, when you purchase the $4.99 a month version (+ $1.49 per app after 2 apps), you then unlock some pretty nifty features.
Using the Ranks section, you get to see charts displaying hourly rankings per country for any app that you want to monitor – that is to say that you’re not just limited to tracking the success of your own app or apps, you get the lowdown on how your competitors are faring too.
Besides that, there is a pretty detailed sales and downloads page that allows you to analyse and compare data for several apps, observe the breakdown per country, and see how many units have been downloaded and calculate your profit. All in all, although you do have to pay to enjoy these services, hopefully if your app is successful, that fee will be negligible, and certainly worth it.
App Annie is free, and, to be honest, one of the best app tracking tools available to you. Indeed, it’s a great one to start with before you begin experimenting with any freemium alternatives.
Its key uses come in the form of very neatly and accurately tracking your app revenues and downloads. Available to use with Apple’s App Store and the Google Play Store, you can also track how your app is doing in each country that it is on sale in, as well as viewing reviews written about your app and charting your rank history.
There is one drawback to the service, however – the stats that you are provided with only go back over the past 7 days. So, although you can see just how many downloads you achieved, what revenue you’ve generated, and your US app ranking, you can’t see back further than a week.
Since this is a free tool this little caveat is perhaps easily looked over, since it is of course very easy to transfer the data collated into a spreadsheet for your records. This will of course take up a little of your time, but doesn’t cost you a penny, and the actual act of transferring the data yourself naturally puts you in closer touch with it. So, if you like numbers, then there are plenty to chew over here.
App Annie also lets you add events to your statistics, for example if you’ve dropped the price for a promotional period, or had the app reviewed on a blog or a website for example. This allows you to see exactly what effect the event had on your downloads during that period.
Distimo App Analytics
Distimo is another free tool, and can be used more widely than the other two in this post. Indeed, Distimo supports analytics in apps available to download on the App Store, Google Play Store, BlackBerry App World, GetJar, Nokia Ovi Store, Samsung Apps, and the Windows Phone 7 Marketplace.
One of the best features of Distimo is that the dashboard is fully customizable so you can add or remove the various widgets so you only monitor what matters to you.
It is a slightly more complex tool than App Annie or AppFigures. However, like all things, it simply takes a little getting used to, and the ability to customize certainly counteracts this. The tool gives you access to data on downloads, revenues, ads, events, rankings and reviews – pretty much everything you need, really, and the stats are displayed in a datagrid that you can set to any given timespan that you choose. Highly recommended.
So, there’s a roundup of three of the best free and freemium app analytics tools to help you get started. Indeed, it will of course be worth using both of the free ones – because why not? Though, for a little a month, AppFigures probably gives you the most thorough analytics to get your teeth into. Whichever one you choose, though, you will find yourself furnished with some very valuable information that will undoubtedly help with your current campaign and your future ones to boot.