Use the new mobile age to your advantageBusinesses would do well to embrace the changes that the new mobile (and connected) era heralds. There are many untapped possibilities that your business could use to its advantage. In fact, many of your competitors have already implemented new strategies like mobile applications – it’s time you did so too. Mobile applications are about delivering a good experience to the end user. This is an area that’s likely to develop further and enjoy increased growth. Really for an application to do well on mobile platforms, it has to be designed for the specific audience and consumer base of a given business. This however is really good news for a business as it already has a good idea of who its customer base is and their wants and needs. The reason that the iPhone does so well is the fact that the branding ensures that users feel as though they’re buying into an experience.
Stay abreast of product innovationAs time progresses employees and audience members will become increasingly mobile, but increasingly connected. With new mobile speeds like 4G becoming more prevalent, smartphone users are experiencing much of the functionality of a traditional computer. It’s all now from the comfort of your own phone and mobile users can continue what they’re doing regardless of place. This increase in potential working time is something that a business should seek to exploit. Instead of trying to mould employees to a specific daily schedule, it’s worth meeting them halfway and on the devices they already know and are already using. There are loads of new innovations and potential applications courtesy of smartphones, the digital age, and constantly connected people. If a business utilises a mobile app well it can identify better approaches to resolving customer issues and fulfilling client’s needs. This of course drives innovation and ensures that a business is aware of new products and services that it should be developing. The best thing about using a mobile application to meet client’s, employee’s, and customer’s needs is the fact that a business can get so much actionable feedback. It can take this on board and apply it in terms of updates to its application software ensuring the best possible (and informed) end user experience.
Apps can boost website trafficHuge amounts of traffic reach Google Play and Apple’s app store every day and if you have an app on either of those online digital stores it’s important to optimise it for that context. If a business markets and promotes its application well it can attract more downloads leading to an increase of traffic to its website. This increase in traffic comes from highly targeted and relevant audience members looking for more information on your business and its brand. Of course, in order to become a player on any app store, it’s necessary to optimise the listing itself so that the app is discoverable.
Customer opinions and insightsMobile applications provide great scope for generating data and as we mentioned earlier, this data is actionable. The data generated will be relevant to a specific audience and the detailed customer information provided can be segmented into several key categories:
- What customers want
- What customers need
- How well the mobile application is functioning and fulfilling those wants and needs